De Charentenay Christophe - The Innovation Odyssey Lessons From An Impossible Project - Paperback Tennis Publication Date: 2/27/2007

Publication Date: 2/27/2007

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De Charentenay Christophe - The Innovation Odyssey Lessons From An Impossible Project - Paperback Tennis Publication Date: 2/27/2007Binding: Paperback Description: Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation. The book features in lessons in: Strategy revealing the